Press Release


Action Now to raise £10000 to help reach out and provide support, training, and equip
people from all backgrounds with the necessary tools to overcome financial difficulties and
take control of their wellbeing.
Prince Caesar – Director and member of the Northamptonshire Black Communities Together
said: We believe that ACTION NOW is a great project that will benefit the local community
through these challenging times ahead. The £10000 we hope to raise through Aviva
Community Fund/Crowdfunding will enable us to continue the provision of needed essential
services and support to over 1000 families alone this year. ACTION NOW will have a huge
impact on the communities through the provision of training, and the right tools to be more
financially independent we will be able to tackle loneliness and isolation, mental health-
related problems, and increase income levels as a result of the support provided, reduce the
reliance on benefits and prepare young people for work. Equip them with the right tools to be
successful.  Improve the chances for ethnic minorities in the job market and disadvantaged
people in our community for better integration and build resilience against any future
eventualities. Jude Brooks, UK Head of Corporate Social Responsibility at Aviva, said; “We
know that even the smallest charities can have a massive impact in building stronger
communities. The ambition of the Aviva Community Fund is ‘Teach a man to fish’ rather
than ‘Give a man a fish’. By focussing on training and coaching from Aviva’s people, as well
as enabling fundraising we hope to help causes become more self-sustaining. We are
extremely proud to support BAK UP CIC and look forward to enabling them to bring ideas to
life. By caring more about our community today we can all create a better future tomorrow,
so we hope the local community feels inspired to support their crowdfunding campaign too.”
Many people are currently feeling the impact of the high cost of living and already wondering
how there are going to get school uniforms and other essentials for when their children return
back to school. ACTION NOW will ensure that the challenges through these unprecedented
times are manageable for many people.


Our Crowdfunder project website is




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